Blog

LinkedIn • 04/13/2025

Mentoring Women in NIL

With Women's History Month winding down, I want to share some insights from my experience working with young women in the NIL space.

NIL and brand-building education are essential to preparing the next generation of female athletes for this brighter-than-ever spotlight. Especially because endorsements make up 82% of total income for the average female professional athlete (as opposed to 37% for men)...

LinkedIn • 03/23/2025

Winter Quarter Recap

Winter quarter 2025 was busy for UCLA NIL.

LinkedIn • 03/16/2025

Women in NIL Presented by Greenfly

So excited to announce WOMEN IN NIL!

This is a great opportunity for anyone interested in NIL/college sports to hear directly from an agent, an administrator, 2 expert consultants, and an entrepreneur who works with student-athletes across the country every single day. The fact that it's also amplifying women in this space is just a huge bonus.

LinkedIn • 03/16/2025

Westwood Exchange 2024

Last week, we hosted the second annual Westwood Exchange Live ✨

This NIL networking event is focused on...

Photo by Victor Freitas on Pexels

LinkedIn • 03/16/2025

Mental Health x NIL

In honor of hashtag#WorldMentalHealthDay...

Conversations about NIL can reveal a lot about what's going on behind the scenes in student-athletes' lives.

Photo by Fabricio Trujillo on Pexels

LinkedIn • 03/16/2025

Summer 2024 Highlights

Summer 2024 was a productive one...

LinkedIn • 03/16/2025

EA CFB is Here!

IT'S HERE!

Had a great time celebrating the return of Electronic Arts (EA) College Football last night at our release party sponsored by Men of Westwood. It was really cool to see players and fans enjoying the game together, talking trash & debating whose "likeness" was most accurate.

LinkedIn • 03/16/2025

NIL Summit 2024

NIL Summit 2024 ✨

It will be really hard to go back to zoom after spending the weekend hanging with this incredible group in person.

LinkedIn • 03/16/2025

Best Institutional Program

UCLA was just nominated for Best Institutional NIL Program by the annual NIL Summit 🏆

There are a lot of incredible programs working to push this industry forward, so I am honored to see UCLA make this list. I am especially proud because this award honors the school who has “shown exceptional commitment to supporting its student-athletes in maximizing their NIL opportunities through a combination of education, resources, and industry-leading innovation.”

LinkedIn • 03/16/2025

Athlete Influencer Club

Could not be more excited for this new program. In the first few weeks, we have already...

LinkedIn • 03/16/2025

UCLA's Keeley Jones

This one is for my fellow College Sports x Ted Lasso fans!

Someone asked me recently, “how similar is your job to Keeley Jones’?”

LinkedIn • 03/16/2025

Bruin Blue Interview

If you’re curious about the difference between working for an NIL collective and an athletic department, I talk about that in my recent Bruin Blue interview!

LinkedIn • 03/16/2025

Westwood Exchange 2023

Last week, we introduced the first annual NIL networking night for UCLA Athletics.

Student-athletes had the chance to practice networking with brand reps in person.

LinkedIn • 03/16/2025

Full Circle Moment

A sweet full circle moment at USC Annenberg School for Communication and Journalism last week ✌️

The last time I was here was March 2020, right before campus shut down. I was finishing up my Annenberg minor, and looking forward to (virtual) graduation…

LinkedIn • 03/16/2025

Behind the Scenes of EA College Football 25

By now, you’ve probably seen the sick cover for EA Sports’ upcoming CFB game...

You may have even blocked off most of July on your calendar in order to celebrate its release.

LinkedIn • 03/16/2025

Goodbye UVA

It has been a month full of transitions.

I am extremely proud to share that I graduated from the University of Virginia last month with my Master of Education. In bittersweet news, this also meant the end of my time with Cav Futures.

04/07/2023

So You Want to Work in NIL

Paying it forward! Lately, I've been mentoring a number of undergraduate students who are interested in getting into sports marketing or NIL.

03/29/2023

Student Athlete Merchandise

Cav Futures launched our first custom student-athlete storefront today with football/baseball star Jay Woolfolk! Here's a look at my role in the process.

03/22/2023

We Made It! Cav Futures Named Official NIL Collective for UVA Athletics

Next time you go to Scott Stadium, you'll see Cav Futures on the jumbotron...

03/16/2023

"The Breakfast Pitch" MOGL Podcast

I joined the MOGL Podcast to discuss my story, NIL at UVA, and what it's like working with student-athletes in this new space.

Photo by Pixabay on Pexels

03/08/2023

5 Question for Student-Athletes

5 questions I use to get to know student-athletes better.

Photo by olia danilevich on Pexels

03/08/2023

Getting Past "How Are You?"

The new technique I use to get to know student-athletes.

International Women's Day • 03/08/2023

International Women's Day

#InternationalWomensDay has me thinking about my "why." Why pursue (the notoriously low-paying industry) of college athletics? Why college football? Why get a master’s degree? Why move across the country? Why NIL? The short answer is because sports are fun… The long answer is because I can’t imagine doing anything else. I get to work alongside individuals who inspire me (shoutout Carla Williams!). I get to be a part of something new (#NIL). It’s creative, policy-driven work and I get to witness

02/21/2023

3 Takeaways from Year 1 of Working in NIL

🧵 3 Things that have surprised me about working with student-athletes on their NIL: